Songwriters: Matt Billingslea, Dennis Edwards, Jason “Slim” Gambill, Dave Haywood, Charles Kelley, Jonathan Long, Hillary Scott
“Wanted You More” epitomizes what happens when popular music stops being about art and starts being about a focus-grouped product. It’s a song that credits an astonishing seven writers – including the three members of Lady Antebellum – yet manages to have no trace whatsoever of individual experience, emotion, or insight.
If any one of Dave Haywood, Charles Kelley, or Hillary Scott had looked to his or her phone and said, “Siri, can you write a song?” the result would have a more definitive and more definitively human point-of-view than what they and their cadre of hired-gun co-writers came up with here.
Utterly soulless stuff, “Wanted You More” doesn’t contain a single line or phrase to establish why its particular story is unique or, barring that, why it’s a story worth telling at all. Which, fine, not every song has to have an original premise or narrative. But Lady Antebellum, as has become their wont, show absolutely no initiative when it comes to expressing their banal ideas or to telling their tired stories in ways that make those ideas and stories theirs.
All a verse like, “All the words unspoken/Promises broken/I cried for so long/Wasted too much time/Should have seen the signs,” accomplishes is rearranging a bunch of clichés that could have been pulled randomly from a hat, for all their disregard for having a sense of purpose or intent. Anyone with a rhyming dictionary could have put “Wanted You More” together, and Lady Antebellum have rather quickly devolved into an act defined by that kind of anonymity.
They just seem terrified by the idea of imposing themselves. Even the song’s hook (“I guess I just wanted you more”) is phrased conditionally. Scott and Kelley are singing about a failed relationship – and, in Scott’s case, singing about it a quarter-pitch sharp the entire time – with all the urgency of someone who can’t decide what to watch on TV. “I guess I’ll watch this re-run of Chopped/Since nothing else is on,” would have as much impact as a hook for a song because it would, at the bare minimum, express some sort of intention.
With nothing of any consequence to get worked up about, it’s no wonder that Lady A’s production and performances are so tepid. The songs on their self-titled debut may have wanted for originality, but at least the arrangements on those songs had some spark and the trio sang their material with real conviction and presence. But “Wanted You More” sounds interchangeable with the “easy listening” Adult Contemporary of the early 90s. It wouldn’t sound out-of-place between deadly dull minor hits like Richard Marx’s “Hazard” or Karla Bonoff’s “Standing Right Next to Me” on a playlist for a dentist’s office or, perhaps more fittingly, a sleep clinic.
Whatever potential they may have once displayed, Lady Antebellum have turned into the most insubstantial, flat-out boring act in popular music. “Wanted You More” doesn’t even have the gumption of a “Hashtag Truck Yeah” or a “Corn Star” to be actively offensive or awful: It just finds Lady A at their most nothing yet.