Can you say polarizing? The new single offering from Her & Kings County is bold, in-your-face, shamelessly campy, and almost sure to simultaneously elicit grins from some listeners, and grimaces from others. “Family Tree” bursts out of the gate with hand claps, banjo picking, and – wait for it – rapping, all the while displaying a love-us-or-hate-us abandon not heard since Laura Bell Bundy rode the airwaves.
Here’s my ten-cent take: If you’re going to be crazy, you should do it like you mean it. Seriously – I would take the self-aware stupidity of Toby Keith’s “Red Solo Cup” over the unintentional genre parody of the “countrier than thou” generation any day. In a market when half of the singles on country radio practically scream “Like me! Like me! Like me!” it’s refreshing to hear an act that honestly sounds like they just don’t care.
“Family Tree” simply radiates more personality and good-natured, light-hearted fun than just about anything else on country radio. If this is what it takes to break the monotony on radio playlists, there will be no complaints here.