Songwriters: Dave Pahanish, Joe West
I will most likely never understand the metrics by which Tim McGraw has dubbed Emotional Traffic “my best album ever” – a quotation which Curb Records has touted to ludicrous extremes in marketing the album. But one thing is for sure: With the album’s only genuinely strong cut having completed its radio life cycle, we’ll certainly be wading through a whole lot of crud while we wait for McGraw to return with hopefully better new music on the Big Machine label – a fact clearly evidenced by McGraw’s insipid new single “Right Back Atcha Babe.”
The lyric quickly falls apart from opening line “That night in Phoenix when you stole my Jeep/ And you brought it home with a new stereo/ Baby that was sweet.” As shown by the corny title, the song is centered around a lame, juvenile catchphrase that lends an air of condescension to the song as a whole. Beyond that, there’s little to it but a flat, awkward melody, watery adult contemporary production, and a sloppily written lyric wholly devoid of all detail and vibrancy. No matter how inconsistent McGraw’s output has been in recent years, such mediocrity should be an embarrassment for an artist of such stature.
Let its chart run be swift and speedy so that afterward we may never speak of it again.