Songwriters: Paul Jenkins, David Elliot Johnson
Is Blake Shelton even trying anymore?
Seriously, is he? Let’s think about this for a minute: Not since “Who Are You When I’m Not Looking” has he had even one single that was memorable or at all good, and that was almost two years ago. The result? The CMA and ACM have both anointed Shelton the male standard-bearer for the country format.
I swear this song makes no effort to impose itself upon the listener at all. It’s just there - there to fill up its little three-minute time slot at radio before yielding its place to a Diet Coke commercial. Aside from the lifeless lyrics and pedestrian melody, one of the biggest reasons this single sinks like a stone is the way Shelton steps back during the chorus and lets a washout of thrashing Adult Contemporary rock guitars and strings drown him out in a swamp of noisy sonic nothingness. It’s not even good pop music or rock music, and it doesn’t scan as any form of country music in even the vaguest sense. It’s just one giant mess of bleh.
What does it say about our genre format that we expect so little of our top hitmakers? It’s hard to hold out any measure of hope for the country genre’s future as long as its premiere male vocalist remains content to keep dishing out country radio’s most played elevator music.