Songwriters: Jessi Alexander, Rodney Clawson, Jon Randall
Lambert Shelton, how you frustrate me. You have such a strong singing voice, and yet use it on the most mediocre material. In general, it seems to be working on a commercial level. After spending the better part of his career as a mid-level star, radio has finally admitted him into the automatic-add club, and he is quickly becoming an awards show darling. The only thing lagging behind is his album sales.
In terms of quality, his recent output has ranged from schmaltzy (“God Gave Me You”) to safely inoffensive (“Honey Bee”) to totally forgettable (“All About Tonight”), with “Who Are You When I’m Not Looking” being the strongest Shelton single of the past two years. His new single “Drink On It” falls squarely into the “totally forgettable” category, with a lyric that is wholly surface-level, begging for a little added cleverness and personality. In that area, the song’s only real attempt at cleverness comes in the title pun, and in its referring to the girl’s ex-lover as a “prick.” The monotonous melody and production do little to elevate the song, leaving “Drink On It” sounding very pedestrian.
Of course, the fact that it’s a boring song will hardly affect its chances at radio, as it will fit in fine among all the other boring songs on radio playlists. But no level of chart success can topple the fact that “Drink On It” has about as much staying power as the morning mist, and will hardly leave an impression on the memory once its radio run has ended.
If only Blake Shelton’s outsized personality would shine through in his music instead of being largely confined to his Twitter account. The wait for the next great Shelton single drags on.